Case Study: Portillo's achieves faster checkout and higher cart conversion with Olo Serve

Portillo's Guests Enjoy High-Speed Ordering with Olo Serve

Portillo’s, the restaurant brand, wanted to speed up the ordering process and improve the guest experience. Using Olo products including Ordering, Rails, and Switchboard, the company moved away from a custom front end and transitioned to Olo Serve, a white-label ordering interface, in early 2022.

With Olo, Portillo’s created a more seamless ordering flow, improved order sequencing, and shortened the path to checkout. The switch and menu optimization drove measurable gains, including a doubling of cart conversion rate, an increase in average ticket size, faster time to checkout, and quicker deployment of new menu releases.

Portillo's

Dino Northway

Director of Off-Premise Dining