Case Study: Portillo's achieves faster, frictionless online ordering with Olo Serve

Portillo's doubles cart conversion rate with Olo

Portillo's, a Chicago-based restaurant chain with over 70 locations, partnered with vendor Olo in 2016 to enhance its online ordering and delivery program. The brand's challenge was to provide a digital experience that matched the high-speed, high-quality service its guests expected in-person, aiming for a more seamless path to checkout.

By implementing Olo's Serve platform and optimizing its digital menu, Portillo's created a frictionless ordering experience. The solution resulted in a doubled cart conversion rate, an increase in average ticket size, and a faster checkout process for guests. Olo helped ensure that over 20% of the brand's sales are now digital.

Portillo's