Case Study: O’Charley’s raises funds for Gold Star families with Olo Ordering

O’Charley’s raises $152K for Gold Star families with Olo

O'Charley's, a casual dining brand, faced the challenge of engaging its growing number of off-premise digital guests in its core philanthropic efforts. Their annual in-restaurant fundraiser for The Folded Flag Foundation inadvertently excluded customers ordering online. To address this, they partnered with vendor Olo and leveraged its Ordering platform to integrate charitable giving into the digital experience.

The solution implemented by Olo allowed online guests to add a $5 donation to their order and immediately receive a $5 discount, replicating the in-restaurant "Give $5 Get $5" campaign. This created a seamless way for off-premise guests to participate. As a result, O'Charley's raised an incremental $152,000 for Gold Star families through Olo, strengthened its brand identity, and provided a consistent giving experience across all channels.

O’Charley’s