Case Study: O'Charley's achieves increased donations and a stronger brand identity with Olo

O'Charley's Leverages Olo Ordering for its Philanthropy

O’Charley’s, the Nashville-born restaurant brand, has used Olo for digital ordering since 2017, but it identified a challenge in 2020: off-premise guests were being left out of in-restaurant philanthropy. The company wanted a better way to include online customers in its annual “Give $5 Get $5” fundraiser for The Folded Flag Foundation.

Olo helped O’Charley’s make donations part of the online ordering flow, allowing guests to add a $5 contribution to their basket and receive $5 off their order in real time. Olo also supported the launch of the virtual brand Songwriters Café, with 100% of proceeds going to The Folded Flag Foundation. The result was increased donations, a more consistent guest experience, and a stronger brand identity.

O'Charley's

Shawn Van Winkle

Sr. Director Of Marketing And Strategic Initiatives