Case Study: Lucille’s Smokehouse Bar-B-Que combats online credit card fraud with Olo Pay

Lucille’s Smokehouse Bar-B-Que blocks nearly 6K high-risk orders with Olo Pay

Lucille’s Smokehouse Bar-B-Que, a full-service barbecue restaurant chain, faced significant online credit card fraud, with 3.5% of every online order resulting in a chargeback. To safeguard its digital business, the brand turned to Olo and implemented Olo Pay, a comprehensive payment platform with advanced fraud protection built for restaurants.

The solution from Olo provided advanced fraud prevention, blocking nearly 6,000 high-risk orders and saving an estimated $1.1 million. This resulted in a 12.39% increase in authorization rate and a 36% reduction in chargeback costs, with the brand spending $15 less per chargeback. Olo also streamlined management through a single dashboard, saving labor hours and increasing productivity.

Lucille’s Smokehouse Bar-B-Que