Case Study: Freddy’s boosts incremental revenue and franchisee satisfaction with Olo Catering+

Freddy’s launches first-party catering in 4 weeks with Olo

Freddy's, a fast-casual restaurant chain, had an uncoordinated and ad-hoc approach to catering that lacked a unified strategy or reliable system for operations. To capture this demand and drive incremental sales without burdening franchisees, they turned to vendor Olo and implemented its Catering+ solution.

With Olo's support, Freddy's launched a first-party catering program across 525 stores in just four weeks, seamlessly integrating with their existing Olo platforms. The results were immediate, yielding a 37.29% compound monthly growth rate in catering orders and an average order value 13 times higher than mealtime orders. Olo's solution provided franchisees with the operational tools for accuracy and scale, while direct orders through their own channels increased profitability by avoiding third-party fees.

Freddy’s

Sean Thompson

VP of IT