Case Study: Five Guys boosts revenue and unlocks guest data with Olo Engage

Five Guys drives $16M in email revenue with Olo

Five Guys, a burger restaurant chain with over 1,500 locations, faced the challenge of having fragmented and anonymous guest data from years of digital orders. This made personalized marketing difficult, and the brand sought a way to deepen customer relationships without relying on a traditional discount-driven loyalty program. They turned to Olo, specifically its Olo Engage platform comprising a Guest Data Platform (GDP) and Marketing products, to unlock and act on these insights.

Olo's solution involved ingesting millions of orders to build detailed, named guest profiles and identify valuable customer segments. Using Olo's marketing tools, Five Guys executed targeted campaigns, including behavior-based automations and personalized emails. With assistance from Olo Professional Services, the brand fully leveraged this data. The results were significant: Olo helped Five Guys attribute $16 million in revenue directly to email campaigns, unlock data insights on 8.1 million guests, and achieve a 7.4% increase in overall sales between 2023 and 2024.

Five Guys Burgers and Fries