Case Study: Five Guys Burgers and Fries achieves faster service and 25% higher average order size with Olo digital ordering

Five Guys Burgers and Fries - Customer Case Study

Five Guys Burgers and Fries, a fast-casual restaurant brand with over 1,000 U.S. locations, turned to Olo digital ordering to address slow service and no-show phone orders. Because Five Guys prepares made-to-order burgers and does not operate drive-thrus, the chain struggled to match quick-service competitors on speed and curb operational waste.

Olo implemented web and mobile order-ahead capabilities integrated with Five Guys’ POS, letting customers prepay and pick up burgers at the right time. The program drove a 25% higher average order size versus phone, app downloads exceeding 1,000 per store, a repeat rate of roughly 75% (a fourfold increase), eliminated phone-order waste, and effectively removed the average 7-minute preparation delay.

Five Guys Burgers and Fries

Zerrick Pearson

Senior Director of IT