Case Study: First Watch drives repeat orders and higher spend with Olo

First Watch Drives Orders with Guest Frequency Campaigns

First Watch, an award-winning daytime dining restaurant concept, was looking for a way to support growing off-premise demand while improving guest recency, frequency, spend, and overall experience. To do that, the brand worked with Olo’s marketing solutions to better understand when guests were most likely to reorder and to drive repeat business from online diners.

With Olo, First Watch unified guest data across online ordering, POS, and payment systems, then used those insights to launch automated, behavior-based email campaigns sent 14 days after an online order. The results were strong: recipients spent 20% more over 30 days, 48K email recipients generated $2.7M in spend within 90 days, and 75% of email clickers and 57% of openers transacted within 90 days.

First Watch

Matt Eisenacher

SVP Brand Strategy & Innovation