Case Study: First Watch drives repeat online orders with Olo

First Watch boosts spend 20% with Olo's guest frequency campaigns

First Watch, a daytime dining restaurant, wanted to boost repeat business from its growing base of online ordering guests. They partnered with Olo, using its suite of marketing solutions and online ordering platform, to address the challenge of increasing guest frequency and spend.

Olo's solution unified guest data and analyzed behavior to launch targeted campaigns. First Watch automated an email sent 14 days after an online order to prompt a repeat visit. This strategy drove significant results, including a 20% lift in spend from email recipients over 30 days and $2.7 million spent by those recipients within 90 days, proving measurable ROI for Olo's platform.

First Watch