Case Study: Cracker Barrel achieves year-round catering growth with Olo

Cracker Barrel Takes Catering From Holiday Tradition To Year-Round Revenue Generator

Cracker Barrel had long offered occasion-based catering for holidays, but by 2016 it set out to turn catering into a year-round growth channel. As it expanded off-premise business, the brand needed a scalable way to improve the catering ordering experience and manage higher demand, and it turned to Olo for support.

Using Olo’s platform, Cracker Barrel created a consistent direct ordering experience for catering guests and streamlined operations with better capacity management and reliability. Since 2018, Olo has helped Cracker Barrel scale high-volume catering orders with greater flexibility and more profitable direct orders, supporting its shift from seasonal tradition to a stronger revenue generator.

Cracker Barrel

Diana Lawson

IT Product Owner Online Ordering Systems