Case Study: Cracker Barrel grows catering revenue with Olo

Cracker Barrel grows catering 50% YoY with Olo

Cracker Barrel, a restaurant chain, identified catering as a key off-premise growth opportunity but needed technology to scale the business beyond holiday occasions. To achieve this, they partnered with vendor Olo, utilizing its platform including Catering+ and Ordering services to streamline operations and manage high order volumes.

Using Olo’s platform, Cracker Barrel gained effortless capacity management tools, such as order throttling, and built a profitable direct ordering experience. This solution enabled the brand to sustainably grow its catering into a year-round revenue driver. Key results facilitated by Olo include over $100 million in annual catering sales, 50% year-over-year growth, and an average order value seven times higher than mealtime orders, with the vast majority of orders placed commission-free through Cracker Barrel’s own channels.

Cracker Barrel