Case Study: Cold Stone Creamery achieves 24/7 cake ordering and 20% after-hours sales growth with Olo

Cold Stone Increases After-Hours Sales + Guest Satisfaction

Cold Stone Creamery, a 1,100‑location ice cream brand, needed a way to boost advanced cake order sales without adding staff or disrupting in‑store traffic. The brand required a PCI‑compliant digital ordering and payment solution that would take payment at order time to avoid waste on high‑ticket items. Cold Stone Creamery turned to Olo for an online ordering system to grow sales volume while keeping labor steady.

Olo implemented online cake ordering and the Olo Dashboard so stores could manage menus and fulfillment, enabling 24/7 ordering and payments. The platform freed staff to focus on in‑store guests, with about a third of orders now placed after hours and 82% of surveyed customers saying they intend to order more often—demonstrating clear sales and convenience gains driven by Olo.

Cold Stone Creamery

Jana Schneider

VP of National Programs