Case Study: California Fish Grill boosts sales with Olo’s personalized marketing and guest data platform

California Fish Grill boosts digital order revenue by $7M with Olo

California Fish Grill, a fast-casual seafood restaurant chain, faced the challenge of scaling its marketing beyond generic, batch campaigns. With a limited guest database and no way to track purchase behavior, they needed a personalized, data-driven approach to accelerate growth without a traditional discount loyalty program. They turned to Olo, implementing its Engage guest data and marketing platform alongside Olo's Order and Pay solutions.

Using Olo's platform, California Fish Grill unified guest profiles from across its tech stack, enabling personalized marketing based on ordering trends and preferences. This solution led to a 41% increase in known guests and a 21% increase in marketable guests over six months. Crucially, Olo's tools helped generate $7 million in digital order revenue attributed to targeted email marketing, allowing the brand to make data-driven decisions and deepen guest relationships.

California Fish Grill