Case Study: bb.q Chicken grows loyalty signups and average check with Olo Loyalty

Bb.Q Chicken enrolls 200,000 loyalty guests in under 10 months with Olo

bb.q Chicken, the world's largest Korean fried chicken brand, faced a challenge with its U.S. expansion as it relied on expensive and untrackable print marketing for local promotions. Seeking a loyalty program suitable for its diverse franchise network, the brand partnered with Olo, specifically using Olo Loyalty, to drive guest acquisition and integrate seamlessly with point-of-sale systems.

The solution implemented by Olo used a simple, phone number-based enrollment that required no app download. This frictionless approach, combined with expert guidance and item-level offer capabilities, allowed bb.q Chicken to far exceed its goals. The results included enrolling over 200,000 loyalty members in under 10 months, an 18% higher average check volume among members, and a 90% reduction in print marketing costs.

Bb.Q Chicken