Case Study: The Miami SEO Company achieves higher ecommerce conversion rates with Olark

Using automated messages to boost ecommerce conversion rates

Sergio Aicardi, owner of Mobility Scooters Direct and The Miami SEO Company, faced persistently low conversion rates on his ecommerce site for mobility scooters and power wheelchairs after two years in business. With experience testing tools as a marketer, he chose to add Olark live chat to capture customers who preferred discreet, text-based help and to experiment with ways to lift transactions.

He implemented Olark’s targeted automated messages and changed a simple page-based greeting into a question offering discounted open-box items, while staff responded via mobile for quick, off-hours quotes. Chat engagement tripled, the site’s transaction rate improved, and the business grew to an 11-person operation generating over $150,000 per month, with more sales closed outside standard hours.

The Miami SEO Company

Sergio Aicardi

Owner