Case Study: Upsie boosts checkout confidence and slashes support emails by 75% with Olark

How Upsie uses Olark to instill customer confidence at checkout

Upsie, founded by Clarence Bethea, helps consumers buy reasonably priced, transparent warranties for personal electronics. The company faced a common e-commerce challenge: customers are skeptical about warranties and often have last-minute questions at checkout, where rushed or uninformed interactions can kill sales and erode trust.

Upsie added Olark live chat to answer questions in real time, boost transparency, and handle objections at the moment of purchase—closing a sale on day one with a timely discount offer. The chat has cut email volume by about 75%, sped up conversions with one-employee interactions, and paid for itself quickly while letting the whole team refine their sales approach.

Upsie

Clarence Bethea

Founder