Case Study: Command Alkon achieves more B2B leads with Olark

How the software company captures more leads while observing privacy policies

Command Alkon, a software company, needed a faster way to answer questions from visitors on its product landing pages and turn website traffic into qualified B2B leads. Using Olark live chat, the marketing team could engage prospects directly while staying aligned with privacy constraints and limited lead data from cookie opt-outs and GDPR.

Olark implemented chat on Command Alkon’s WordPress and Unbounce landing pages, with automated greetings, transcripts, away messages, and reporting to support lead capture and follow-up. The result was dozens of conversions and 15–60 chats per month, helping Command Alkon quickly route interested visitors to sales, improve landing pages, and reduce barriers to conversion.

Command Alkon

Luke Ferguson

Marketing Technology Specialist