Case Study: IMG Academy achieves 71% live chat lead qualification with Olark

How the Florida education organization uses Olark to proactively engage campers

IMG Academy, a Florida education organization, needed a better way to proactively engage website visitors and turn camper inquiries into qualified leads. Using Olark live chat, the sales operations team wanted to support their camping customers while also routing chats to boarding school advisors and other departments when needed.

Olark helped IMG Academy use automatic greeters, live chat forms, and transcripts to engage visitors, capture messages after hours, and share insights across teams. As a result, live chat became their highest-volume contact in peak season, with 4,371 chats handled in four months, and Olark chats achieved a 71% qualification rate compared with 60% from acquired leads and 18% from an IMG Academy lead source.

IMG Academy

Austin Fetzer

Camp Outreach Manager