Case Study: Fruition achieves faster lead nurturing and responsive client support with Olark

How the digital consultancy builds a strong brand image of responsiveness

Fruition, a digital consultancy, wanted to strengthen its reputation for responsiveness and make it easier for prospects and clients to contact the team without wasting time. Using Olark live chat alongside Salesforce, Fruition handled 30–60 chats per month across three chat agents and needed a better way to capture and nurture quality enterprise leads.

Olark helped Fruition automate proactive chats on key pages, capture after-hours interest with offline forms, and sync conversations directly into Salesforce for faster follow-up. With Olark, Fruition reduced call volume, sped up client responses, and improved lead capture—while even resolving an outage issue quickly via chat on a weekend.

Fruition

Jon Shah

Lead Digital Solutions Architect