Case Study: Sterlitech achieves higher conversions and trusted expert support with Olark

How Sterlitech connects customers to product experts with PhDs

Sterlitech, a B2B filtration company, wanted to stand out as a trusted technical resource while helping website visitors quickly find the right products and answers to complex questions. By using Olark live chat alongside Salesforce, Sterlitech connected customers and leads directly with support, sales, and engineering experts, including PhD-level specialists.

Olark helped Sterlitech route chats to the right expert, capture offline messages in Salesforce, and use shortcuts to streamline responses and collect feedback. The result was faster follow-up on offline inquiries, less manual work, better customer satisfaction tracking, and stronger relationships that helped Sterlitech convert high-value prospects and reinforce its position as a go-to advisor in the filtration industry.

Sterlitech

Cesar Luna

Customer Service Manager