Case Study: Chippewa Valley Technical College boosts applications and streamlines recruiting with Olark

How live chat became CVTC’s new lead generation channel and one of their most popular communication tools

Chippewa Valley Technical College (CVTC) adopted Olark live chat to improve recruitment and student services, but quickly found it could also help boost applications and streamline communications across departments. With nearly 35,000 chats handled, CVTC used Olark to route visitors to the right team, capture leads from prospective students, and reduce the strain on its recruitment staff.

Olark helped Chippewa Valley Technical College implement chat routing, pre-chat surveys, CRM integration, and automated shortcuts to manage inquiries more efficiently and log conversations for follow-up. As a result, CVTC saw live chat become one of its most popular communication tools, a significant drop in minor phone calls, and a measurable link between chat sessions and completed applications, supporting an upward application trend.

Chippewa Valley Technical College

Joshua Myers

Full-Stack Web Developer