Case Study: HBA Learning Centres achieves 15% increase in enrollment with Olark

How HBA Learning Centre used Olark to increase student conversion and engagement

HBA Learning Centres is an Australia-based vocational education provider that offers flexible, affordable training to students and businesses. Despite strong website traffic, they were seeing few inquiries and losing potential enrollments because visitors left the site without a way to engage in real time.

HBA implemented Olark live chat — using automatic greeters, chat transcripts for agent training, offline chat forms, and Google Analytics tracking — to proactively engage visitors and optimize their site content. The changes strengthened visitor interaction and follow-up, and HBA estimates a 15% increase in learner enrollments since adopting Olark, along with improved customer service standards and measurable ROI.

HBA Learning Centres

Harold Baldry

Managing Director & Owner