Case Study: FeneVision captures $100,000s in ERP leads with Olark live chat on WordPress

How FeneTech uses live chat to impress B2B prospects

FeneTech, an Ohio-based provider of ERP software for window, glass and door manufacturers with roughly 300 live implementations worldwide, faced a decline in contact-form conversions and needed a more immediate way to engage B2B prospects and differentiate from competitors. After evaluating five options, they chose Olark for its ease of use and seamless WordPress integration across multiple sites, which lets agents see exactly where chats originate.

By deploying Olark’s WordPress plugin plus delayed automation popups, offline forms, saved transcripts, shortcuts and weekly email reports, FeneTech captured higher-quality conversations and after-hours interest, turning web visitors into new ERP leads worth $100,000s. The chat improved engagement during virtual events, enabled faster follow-up and relationship-building, and provided analytics and transcripts that helped the team refine responses and boost lead value.

FeneVision

Samantha Hudeck

Manager of Administrative Services