Case Study: Xylos achieves a 266% increase in social conversions and makes employee advocacy 45% of social clicks with Oktopost

Xylos Cites Employee Advocacy as a Top Source of Website Traffic

Xylos is an Antwerp-based IT services firm that delivers ICT solutions for modern workplaces, cloud migrations and smart applications. The company wanted to drive more qualified website traffic but struggled to scale and measure employee advocacy: shares were sporadic, distribution relied on email prompts, and social engagement was siloed across personal accounts.

Xylos adopted Oktopost’s combined social publishing and employee advocacy platform, ran social media workshops, encouraged content suggestions, and integrated advocacy into sales and HR workflows. The program doubled the number of advocates and corporate followers and produced strong business impact — advocates now generate 45% of social clicks (up from 15%), with a 266% increase in social conversions, an average monthly advocate reach of 100K, and six times more link clicks.

Xylos

Rachel Young

Marketing Manager