Case Study: Unit4 achieves global social media alignment and conflict-free publishing with Oktopost

Unit4 Aligns 8 Local Teams Around a Global Social Media Strategy

Unit4, a Utrecht‑based enterprise software company with 3,000+ employees and 35+ offices worldwide, faced the common challenge of aligning decentralized marketing activity around a single global social media strategy. With eight local marketing teams producing mostly localized LinkedIn content, the company needed a social management platform that supported clear oversight, streamlined approvals, LinkedIn audience targeting, mobile access and ease of use — after evaluating about 10 vendors, Unit4 selected Oktopost.

Oktopost centralized Unit4’s workflows with a color‑coded editorial calendar, multi‑team approval flows, a custom contributor role, onboarding and training webinars, and analytics like engagement‑by‑time‑of‑day. The result: conflict‑free scheduling and review, full visibility for Corporate Communications alongside editable local calendars, and strong adoption across eight teams — 1,012 social posts were published in six months, improving alignment and operational efficiency for global social publishing.

Unit4

Savana ter Burg.

Communications Program Manager