Case Study: Strategic-IC achieves a 61% average click-through rate across all campaigns with Oktopost

Startegic-IC Average a 61% Click-Through Rate Across All Campaigns

Strategic-IC is a UK-based B2B digital marketing agency that needed a scalable social media solution to support inbound campaigns for multiple clients. Their clients previously used a mix of tools that limited content creation, scheduling and reporting, and other platforms were too complex or lacked the B2B features Strategic-IC required.

They adopted Oktopost for its B2B focus, HubSpot integration, campaign templates, content curation (Feedly and Startafire) and an Employee Advocacy Board. As a result, 75% of their content is now curated, 78% of engagement comes from employee advocacy, and across all campaigns they average a 61% click-through rate on social impressions—one client saw social traffic increase 148% month-over-month.

Strategic-IC

Lucy Jones

Head of Content