Case Study: Socedo achieves 24% more MQLs and 50% higher nurture CTR with Oktopost's Marketo integration

Socedo Enriches Marketo Programs with Social Data

Socedo is a Seattle-based SaaS company that helps B2B marketers find and engage leads on social media. While running Marketo programs, Socedo lacked social behavioral data—clicks, conversions and engagement with curated content weren’t tracked—leaving Marketo blind to significant parts of the buyer journey and undermining nurturing, scoring, and attribution.

By integrating Oktopost with Marketo (and pushing insights to Salesforce), Socedo automatically captures social actions and personalizes nurture and SDR outreach, redesigning its scoring to prioritize social engagement. The change delivered 24% more MQLs from social, a 22% higher close rate for social leads, 50% higher nurture CTRs and opens, doubled SDR response rates, and materially improved lead attribution.

Socedo

Aseem Badshah

Chief Executive Officer