Case Study: Sisense achieves 67% more employee-shared content and 69% more clicks with Oktopost

Sisense Uses Cupcakes to Launch a Global Employee Advocacy Program

Sisense, a business intelligence software company with offices in Tel Aviv, New York, and Arizona, faced the challenge of formalizing widespread employee sharing of company content into a coordinated global advocacy program. With no established process and marketing spread across time zones, launching and sustaining a unified initiative felt daunting despite clear organic social activity.

Sisense implemented Oktopost’s employee advocacy platform and kickstarted the program with a lighthearted cupcake welcome to advocates; the platform centralized original and curated content for easy mobile/desktop sharing and delivered monthly analytics digests to motivate contributors. The program drove strong results—advocates shared 67% more content than corporate channels, achieved a monthly reach of 177K, and generated 69% more clicks.

Sisense

Mya Achidov

Social Media Manager