Case Study: Pyramid Analytics achieves a 42% increase in reach with Oktopost

Pyramid Analytics Amplifies Reach by 42% with Oktopost

Pyramid Analytics, a Netherlands‑based provider of business intelligence and analytics software, wanted to amplify its social reach through employee advocacy but lacked the tools to enable or measure participation. Relying on emailed content suggestions that employees had to copy‑and‑paste limited uptake and made it difficult to track impact.

By deploying Oktopost—starting with a pilot and expanding across sales, leadership and marketing—Pyramid established an easy‑to‑use advocacy program with leaderboards and built‑in social analytics. The program drove a 15× increase in advocate participation (about 31% of employees), made advocacy responsible for 27% of engagement, boosted social impressions by 500%, and increased overall reach by roughly 42%.

Pyramid Analytics

Stacy Painter

Social Media Strategist