Case Study: Panaya achieves a 23% social media conversion rate with Oktopost

Panaya Generates a 23% Conversion Rate on Social Media

Panaya, a SaaS provider of ERP testing and quality maintenance, struggled to tailor marketing content for three distinct audiences (SAP, Oracle and Salesforce) and to distribute that content across time zones with only one person managing social channels. The challenge was to establish thought leadership, educate prospects, and generate leads on LinkedIn, Twitter and Google+ while keeping messages persona-specific and consistent.

Using Oktopost’s Autoposter, unified Social Profiles, customizable Campaigns and Global Analytics, Panaya was able to schedule and target tailored messages for each audience and measure what worked. In one holiday campaign (Dec 8, 2013–Jan 23, 2014) the company published 45 posts, drove 191 clicks and achieved a 23% conversion rate (45 conversions), significantly improving social performance and lead tracking.

Panaya