Case Study: OSG achieves stronger go-to-market reach and higher social traffic with Oktopost's Social Selling Platform

OSG Powered Its Go-To-Market Strategy with Oktopost's Social Selling Platform

OSG, a global provider of customer engagement and payment solutions, needed to build a strong go-to-market strategy for a new digital-first product after shifting from a print and mail business. With its buyer persona changing and social media becoming a key awareness channel, OSG turned to Oktopost’s social selling and employee advocacy platform to reach and educate a more senior audience.

Oktopost helped OSG launch and scale an employee advocacy program inside Salesforce, making it easy for sales reps to share content, track engagement, and expand their reach. The results were measurable: within six months, OSG increased social traffic to its website by 540%, with one-third coming from employee-shared posts, and gained 15 times more new followers each month.

OSG

Patrick Flanigan

SVP of Strategic Marketing