Case Study: Sociomantic achieves centralized, measurable global social media management with Oktopost

Oktopost Helps Sociomantic Manage a Highly Segmented Global Social Media Strategy

Sociomantic Labs, a dunnhumby company serving global advertisers across 22 countries and 70 target markets, faced a fragmented social presence with multiple regional teams and accounts that made campaign management and measurement time-consuming and inconsistent. They needed transparency and a streamlined way to coordinate content and performance across diverse markets so teams could focus on creating effective campaigns.

Oktopost provided an all‑in‑one platform to monitor and publish across Twitter, Facebook, LinkedIn and Google+, plus analytics with campaign tagging and role‑based permissions. The result was centralized social management, clearer accountability, the ability to segment and run unified campaigns by market, and actionable reporting to identify which campaigns worked best where.

Sociomantic

Sarah Joy Lynch

VP Marketing