Case Study: Upland Kapost expands B2B social reach and boosts conversions with Oktopost

Kapost Significantly Grows Its B2B Marketing Efforts

Kapost, a B2B marketing operations company, struggled to manage and measure large-scale content across multiple social networks with a small team. Their previous tools were built for B2C, lacked B2B targeting and campaign metrics, and made it difficult to expand social reach and accurately track lead sources.

By adopting Oktopost and integrating it with Marketo, Kapost gained campaign tracking, A/B testing with tags, and an employee advocacy program (42 active advocates). The platform delivered clear analytics and optimization capabilities—advocacy now drives 27% of engagement and 16% of conversions—giving Kapost greater control, improved campaign performance, and a significant boost in reach.

Upland Kapost

Brittany Morris

Communications and Events Manager