Case Study: Kainos achieves 581% ROI and boosts engagement with Oktopost

Kainos boosts social ROI 581% with Oktopost

Kainos, a UK-headquartered IT provider with over 3,100 employees, faced a challenge with a fragmented martech stack. Their multiple disparate social tools prevented a clear understanding of prospect engagement and prevented socially driven leads from flowing into their Marketo and Microsoft Dynamics systems. To support two large global conferences, they needed a solution, Oktopost, that could integrate organic social and advocacy data into their marketing automation platform.

By implementing the Oktopost social media management platform, Kainos integrated it with Marketo to gain a holistic view of the customer journey and enrich lead scoring with social engagement data. This allowed their sales team to prioritize leads more effectively. Using Oktopost resulted in a 581% increase in ROI, a 16% increase in engagement, and a 554% increase in reach for their conference activities.

Kainos