Case Study: Jackson scales employee advocacy and boosts compliance confidence with Oktopost

Jackson boosts employee advocacy by 135% with Oktopost

Jackson, a major U.S. retirement solutions provider, faced significant challenges in scaling employee advocacy due to the strict compliance rules of the financial services industry. Associates were hesitant to post on social media for fear of violating regulations. To overcome this, they partnered with Oktopost to build a compliant and authentic advocacy program.

Using the Oktopost platform, Jackson integrated compliance into its onboarding process and utilized the Advocacy Board to provide pre-approved content. The solution empowered employees to share confidently. As a result, Jackson saw an 85% increase in advocate participation, a 135% increase in impressions, and a 94% increase in content shared, transforming their social media presence into a company-wide movement.

Jackson