Case Study: IFS achieves 394% higher engagement with Oktopost

IFS increases engagement by 394% with Oktopost

IFS, a global provider of next-generation cloud-based enterprise software, faced the challenge of scaling its marketing efforts to match its rapid growth. The company needed to rapidly increase marketing qualified leads and elevate brand visibility by tapping into the power of its global workforce through an employee advocacy program. To achieve this, IFS partnered with Oktopost to implement its employee advocacy solution.

Using Oktopost, IFS made thought-leadership content accessible and streamlined its creation with AI, empowering employees to become genuine brand ambassadors. The solution provided the flexibility for advocates to personalize and schedule content, ensuring it resonated with specific audiences. As a result, IFS saw a 394% increase in engagement, a 107% increase in brand mentions, and a 135% growth in followers, demonstrating the significant impact of the Oktopost platform.

IFS