Case Study: UpSlide achieves stronger brand awareness and sales alignment with Oktopost

How UpSlide turned their advocates into industry thought leaders using Oktopost

UpSlide, a productivity and brand compliance automation solution for Microsoft 365, wanted to strengthen its social media presence by launching an employee advocacy program. The company aimed to build brand awareness, support demand generation, and position its in-house experts as industry thought leaders, while also proving social media’s value to sales and other stakeholders. To do this, UpSlide used Oktopost.

Oktopost provided the platform, data, and integrations UpSlide needed to make advocacy easy for employees and measurable for the business. By using Teams integration, segmented content boards, Featured Stories, Social BI dashboards, and Salesforce notifications, UpSlide improved adoption and aligned marketing with sales. The results included 55% monthly follower growth, a 51% increase in company page engagement rate, and engagement from 30% of the target account list, helping demonstrate social’s impact on the pipeline.

UpSlide

Rosie Stevenson

Business Development Representative