Oktopost
41 Case Studies
A Oktopost Case Study
Lewis Silkin, a law firm with offices across the UK, Ireland, and Hong Kong, needed to bring social media in-house and find a better way to manage and measure its owned, earned, and paid efforts. Previously relying on an agency, the team wanted a platform that could support content creation, scheduling, reporting, and stakeholder buy-in as social became a more important channel for brand awareness and prospect engagement. Oktopost’s social media engagement platform, including Social BI, came onto the firm’s radar as a fit for those needs.
Oktopost implemented a solution that gave Lewis Silkin advanced analytics, contact and account insights, approval workflows, and content governance tools to improve strategy and internal collaboration. With Oktopost, the firm identified what content and formats resonated best, understood who was engaging, and tightened messaging quality. The result was a 140% increase in social media engagement rates, along with a clearer, data-driven approach to optimizing future campaigns.
Philip Tyler
Digital Lead - Marketing Communications