Case Study: Beyond Bank achieves stronger customer engagement and social growth with Oktopost

How Oktopost and Beyond Bank Put Customers at the Heart of its Social Strategy

Beyond Bank, one of Australia’s largest customer-owned banks, wanted to move beyond a reactive social media service model and build a more proactive, customer-centric strategy. With social responsibilities shared across the marketing team and a need to better integrate with its MarTech stack, Beyond Bank turned to Oktopost and its social media management platform.

Using Oktopost’s deep Marketo integration, social listening, reporting, and employee advocacy capabilities, Beyond Bank unified its social efforts and gained clearer visibility into customer engagement. The results included a 4% organic follower increase after joining, a 11.6% follower lift over its advocacy pilot period, a 17% overall follower growth from mid-2021, and 271% higher engagement in the nine months after launch, with especially strong growth on LinkedIn.

Beyond Bank

Mathan Allington

Marketing Manager