Case Study: Kainos (UK IT provider) achieves 581% ROI and streamlines martech stack with Oktopost

How Kainos Simplified their Martech Stack and Achieved Marketing Goals in Half the Time with Oktopost

Kainos Group plc, a Belfast-based IT provider with divisions in Digital Services, Workday Services and Workday Products, needed to simplify a fragmented martech stack and capture first-party social intent. Disparate social tools meant socially driven leads weren't flowing cleanly into Marketo and Microsoft Dynamics, a problem made urgent by two large partner conferences in Barcelona and San Francisco (15,000+ attendees across time zones, languages and industries).

By consolidating around Marketo and deploying Oktopost to centralize social activity and intent, Kainos automated scheduling, created Smart Campaigns for event follow-up, and closed the loop between social engagement and CRM. The integration linked social influence to opportunities, delivered a 581% influenced ROI for the events, and drove +16% engagement and +554% reach while freeing the team to focus on higher-value event activities.

Kainos

Charlie Oakham

Digital Strategy Director