Case Study: Hymans Robertson achieves scalable employee advocacy and higher website traffic with Oktopost

How Hymans Robertson transformed social media with Oktopost

Hymans Robertson, an independent UK financial services partnership, needed a better way to scale employee advocacy and manage a high volume of social content. Before using Oktopost, the team struggled with underused employee networks, fragmented tools, and limited analytics and integrations that made it hard to measure social media’s impact.

Oktopost implemented a unified employee advocacy and social media management solution with Teams integration, a mobile Advocacy app, AI post suggestions, advanced analytics, and Microsoft Dynamics integration. With Oktopost, Hymans Robertson scaled from 20 advocates to 125–140 in four months, increased social-driven web traffic from 3.8% in 2021 to 14% in 2024, and turned social media into a strategic marketing channel with clearer ROI and stronger campaign impact.

Hymans Robertson

Nina Humphrey

Senior Digital Marketing Executive