Case Study: Finastra achieves 600% advocacy reach growth and centralized social media management with Oktopost

How Finastra Bolstered Employee Advocacy Success with Oktopost

Finastra is a global leader in financial-services software, trusted by over 8,000 institutions and 45 of the world’s top 50 banks. Facing fragmented social tools, low and uneven employee advocacy adoption, a need to centralize content and measure social influence on lead generation, and strict security and compliance requirements, the marketing team needed a single, compliant platform to unify publishing, advocacy and analytics.

Oktopost centralized Finastra’s social media operations, provided advocate-facing tools and dashboards, and supported training and incentives to drive adoption. The result was streamlined workflows and measurable advocacy impact: in two years Finastra grew advocates by 400%, advocacy engagement by 800% and advocacy reach by 600%, with “Advocacy Reach” elevated to a CMO-level metric.

Finastra

Jamie Stepien

Head of Web & Social Media