Case Study: IFS achieves 394% increase in engagement with Oktopost

How employee advocacy increased engagement by 394% with Oktopost

IFS, a global cloud enterprise software company with over 6,000 employees, needed to scale marketing as it grew three times faster than the market. The IFS marketing team aimed to boost MQLs and brand visibility by turning employees into authentic brand ambassadors, but required a program that would resonate across industries, regions, and roles while making thought leadership easy to share.

Using Oktopost, IFS empowered field experts to create industry- and region-specific content, set up targeted advocacy boards, and used AI-assisted drafting plus flexible scheduling to make sharing simple and authentic. The program drove major results: a 394% increase in engagements, 135% growth in followers, 107% more brand mentions, and since 2019 delivered 240K posts, 4.5M engagements, 547K link clicks and 113K brand mentions.

IFS

Oliver Pilgerstorfer

Chief Marketing Officer