Case Study: Corel builds a thriving brand community with Oktopost

How Employee Advocacy Helped Corel Build a Thriving Brand Community

Corel, a leader in professional creativity and productivity software, was transforming its brand and needed a better way to unite communities across products while amplifying its voice. To do that, Corel turned to Oktopost’s employee advocacy and social marketing platform to help engage employees and strengthen relationships with customers.

Oktopost implemented a centralized advocacy and social suite for Corel, including Topics and Filters, Microsoft Teams integration, Automagically scheduling, Advocate-Facing Analytics, and Social BI. The result was higher participation and measurable growth: in one month, advocates shared 3,000 posts, reach exceeded 1.4 million people, engagement hit 42%, and click-through rate reached 8.5%, with 98% of reach coming from advocates.

Corel

Stephanie Carls

Director of Social Media and Digital Content