Case Study: Everest Group achieves 46% network growth with Oktopost

How Employee Advocacy Enabled Everest Group to Grow Its Network by 46%

Everest Group, a global research firm, needed a better way to integrate social media into its MarTech stack and move beyond soft metrics to clear revenue attribution. After switching employee advocacy vendors, the team chose Oktopost’s employee advocacy platform and social media solution to help distribute content and track the impact of LinkedIn and other social activity.

Oktopost connected social engagement to Marketo and Salesforce, added campaign tags, topics, and dynamic UTM tracking, and made social data actionable for marketing and sales. As a result, Everest Group grew its network by 46%, adding 60,000 new connections and expanding its reach to nearly 20 million, while also improving webinar attendance, content downloads, lead generation, and pipeline growth.

Everest Group

Amanda Benour

Digital Marketing Director