Case Study: Cosmo Consult achieves more accurate lead scoring with Oktopost

How Cosmo Consult optimized lead scoring using social media engagement

Cosmo Consult, a Berlin-based IT services and consulting firm, struggled to better qualify leads and measure how social media engagement influenced the customer journey. Its social media interactions were difficult to incorporate into CRM and lead scoring models, making it hard to see the impact on MQLs and pipeline performance. Cosmo Consult chose Oktopost to help connect social engagement with its marketing and sales process.

Oktopost integrated with Microsoft Dynamics 365, allowing Cosmo Consult to automatically track likes, shares, and comments and factor them into lead scoring. The solution also streamlined publishing and analytics across regions, improving visibility into social’s role in lead quality. As a result, Cosmo Consult gained stronger insight into lead engagement, more accurate MQL scoring, and observed that socially engaged leads converted at a higher rate—showing a measurable impact on the revenue pipeline.

Cosmo Consult

Markus Lischka

Product Owner Dynamics 365 Sales & Marketing