Case Study: AVEVA achieves 106% engagement boost and 2x reach with Oktopost

How AVEVA Leveraged Social Media Management to Boost Engagement by 106%

AVEVA, a Cambridge-based global leader in industrial software serving 20,000+ enterprises, needed to simplify and centralize its social media efforts. The marketing team struggled to plan, publish and accurately measure performance across channels, and wanted an employee advocacy program to overcome organic reach limits (especially on LinkedIn) and identify the content that truly resonated with audiences.

By adopting Oktopost, AVEVA centralized scheduling and publishing (pre-scheduling up to 20 posts/day for events and using the mobile app for live updates), cutting event publishing time by 50%. Robust analytics let them focus on high-performing content—reducing total posts by 45% while increasing engagements by 106%—and employee advocacy doubled reach (701K advocates vs. 332K corporate followers) and drove a 48% increase in link clicks, boosting traffic and lead generation.

AVEVA

Matt Churchill

Director of Social Media and Content