Case Study: AllianceBernstein achieves streamlined social media management and measurable ROI with Oktopost

How AllianceBernstein Streamlined Social Media Management with Oktopost

AllianceBernstein, a global investment management firm with more than $725 billion in assets under management and roughly 4,600 employees, needed a way to streamline social media operations and accurately measure campaign ROI. Their Communications team was spending significant time manually consolidating platform-specific metrics, which produced inconsistent data, delayed insights, and made it difficult to spot trends or evaluate performance.

By adopting Oktopost’s unified dashboard, AllianceBernstein centralized social posting and analytics into a single hub, simplifying workflow and providing consistent, actionable insights. The platform saved the team time, improved engagement tracking and ROI measurement, and enabled data-driven decisions—helping them identify high-performing content and optimize their social strategy.

AllianceBernstein

Dominic Yacoubian

Vice President, Head of Digital Marketing EMEA