Case Study: HCLTech humanizes employee advocacy and boosts reach with Oktopost

HCLTech boosts social reach 187% with Oktopost

HCLTech, a global IT services company with over 226,000 employees, faced the challenge of humanizing its brand transformation and building deeper trust in an era of AI-generated content. To elevate its rebranding, the company needed to amplify the authentic voices of its employees through a powerful advocacy program and turned to the Oktopost platform for a solution.

Using the Oktopost employee advocacy platform, HCLTech built its Supercharged Ambassadors Club. The solution provided a curated content library, AI-assisted editing tools, and seamless Microsoft Teams integration, which led to a 187% increase in reach and a 154% increase in engagement within a year. Oktopost enabled the program to scale significantly, creating a vibrant community of ambassadors and delivering meaningful cost efficiencies compared to traditional paid campaigns.

HCLTech